Milani Eyeshadow Primer

Milani Eyeshadow Primer

I’m all about extending the wear of my makeup. Not everyone feels the need to wear eye primer, but those of us who have oily eyelids know that it can make a world of difference to the longevity of eyeshadow. I don’t even bother wearing eyeshadow without it because even the most pigmented, long wearing formulas tend to crease and fade within two hours of application when I don’t prime my eyes.

Urban Decay’s Primer Potion gets a lot of attention in the beauty community, but I’ve had much better luck with LORAC Behind the Scenes ($21.00, 0.47 oz.). It’s been my go to eye primer for a while now because it works as promised to extend the wear of shadow and prevent creasing. It’s a part of my makeup routine I don’t skip because I know that even at the end of the day, my eye makeup will look freshly applied. LORAC’s eye primer is definitely a holy grail product for me, but I was hoping Milani’s new Eyeshadow Primer ($6.49, .30 oz.) would be a more affordable alternative.

Milani’s primer promises to intensify eyeshadow and extend its wear over eight hours. How does it measure up?

I like the packaging. I definitely prefer squeeze tube packaging over the doe-foot wand applicator some eye primers like Nars Pro Prime have.  The narrow tip allows you to control how much product you squeeze out. The tube looks small, but you get a decent amount of product considering how little you’ll use each day (especially for the price).

Milani Eyeshadow Primer packaging and swatches via

Milani Eyeshadow Primer is only available in one color, Nude, which is a light beige. It’s almost transparent when blended in, so don’t worry about this shade being too light for you. It will work for any skin tone.

On to the important part of the review: how well it works. Here I am wearing Milani Eyeshadow Primer on one eye and no primer on the other:

Milani Eyeshadow Primer after applicationMilani Eyeshadow Primer 8 hours later
As you can see in the photos, this primer really reduces creasing and extends wear. The shadow worn over Milani Eyeshadow Primer also appears to more pigmented and intense than the eyeshadow alone.

I think this is an excellent product for the price. It lives up to each of Milani’s claims. I recently listed prep products as one of my Top Five Products to Splurge On, but Milani’s Eyeshadow Primer is a high quality exception. If you’re in the market for an affordable eye primer (I think everyone should use it!) try Milani’s.

Milani Eyeshadow Primer is available at Cherry Culture, $6.49.